| Campaign | Status | Spend | Impressions | Clicks | CTR | Leads | CPL |
|---|---|---|---|---|---|---|---|
| Lead Campaign | Top 14 States | Active | $2,695.19 | 82,637 | 1,807 | 2.19% | 204 | $13.21 |
| Local Traffic | Dynamic | Active | $57.47 | 12,510 | 276 | 2.21% | 0 | — |
| Lead Campaign | New Lead Form | Paused | Campaign paused | |||||
| Sales-Focused vs Informative | Website Traffic | Paused | Campaign paused | |||||
| Sales-Focused vs Informative | Retarget Lead | Paused | Campaign paused | |||||
Lead Campaign | Sales vs Informative | Top 14 States — this is the primary revenue driver.
Dynamic local traffic campaign for brand awareness and website visits.
Insight: The local traffic campaign is extremely cost-efficient at $0.21 CPC and $0.23 per landing page view. It's driving strong local awareness but no tracked conversions — this is expected for a traffic/awareness objective.
Lead volume is healthy: 204 leads in 30 days at $90/day budget means roughly 6.8 leads per day. The $13.21 CPL is solid for the diabetic supplies vertical.
Purchase tracking is active: 65 tracked purchases from 204 leads gives a 31.8% lead-to-purchase conversion rate. At $41.46 cost per purchase, the ROAS depends on average order value — if AOV exceeds $100, the campaign is profitable.
Strong engagement signals: 3,999 page engagements, 127 reactions, and 29 saves indicate the creative content is resonating. The 2,810 video views suggest video content is driving initial engagement before conversion.
Recommendation #1 — Jotform Lead Issue: There's a reported issue with Jotform leads not being received since March 5th. This is URGENT — if the lead form is broken, the campaign is spending $90/day without capturing leads. Investigate and fix immediately.
Recommendation #2 — Landing Page View Drop-off: Only 190 landing page views from 1,011 link clicks (18.8% rate) is concerning. Many users click but don't reach the landing page. Check page load speed and mobile experience — the landing page may be too slow or have issues.
Recommendation #3 — Scale Opportunity: At $13.21 CPL with consistent lead flow, consider testing a budget increase to $120/day to see if CPL holds. If it stays under $15, continue scaling in 20% increments.
Recommendation #4 — A/B Test Lead Forms: The task to review meeting AI and create a copy of the form for A/B testing is in progress. Once live, compare completion rates between the original and variant form to optimize lead quality.
Recommendation #5 — Facebook Post Compliance: Ensure all active ad creatives show only boxed strips and CGMs (not open diabetic products) per the task note. Non-compliant creatives could risk ad disapproval.